TAKING ACSS TO THE NEXT LEVEL
The Association of Certiﬁed Sanctions Specialists (ACSS) is a professional membership body for sanctions professionals worldwide. It was formed to advance sanctions compliance by supporting the professional development of the individuals who lead those eﬀorts.
Humbling experience to make a difference in an emblematic organization, IDB!
When the pandemic hit, we decided to take all ACSS events online. We developed the first Sanctions Virtual conference and obtained over 1,500 registrants to participate in a full day event.
An digital strategy was also developed to enable the ACSS to connect and educate audiences through social media and email marketing. We established in collaboration with our client the objectives of the channels selected, the audiences and the style of messages that would lead the organization to expand its reach. We also made ads for Facebook and Linkedin Ads to promote the content, adapted to the needs and capacities of the organization. We created a wide array of virtual events communications, videos, marketing materials and social media posts to reach and connect with the target audience.