TAKING UTADEO TO THE NEXT LEVEL
Our challenge was to create a powerful brand for UTADEO, a university of design pioneers that sought its own identity, capable of communicating the transformation within and accepted by all its key constituencies
Humbling experience to make a difference in an emblematic organization, IDB!
One of the key challenges of the process was understanding the university's strategic ambition and leading them to redefine the brand strategy for connection and growth
The objective was to renew the identity as a pioneering advertising university in Colombia elevating its recognition in design. The process began identifying key codes and elements on which the new brand identity was built. The main one, the emblematic arch entrance, marked our creative development.
In addition to creating an innovative, dynamic identity aligned with the University's strategic ambition, we incorporated the creative community, including teachers, administrative staff, students and alumni, in the creation and selection process. They adopted the new brand with great enthusiasm.