IDEAS TO scale

From Selling Products to Selling Values: The Evolution of Branding in the Age of Purpose

In this demanding current environment, customer satisfaction is no longer determined solely by the product or service itself, but by the purpose and values that the brand behind them represents.

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THE FINANCIAL SERVICES INDUSTRY NEEDS TRUSTED VOICES

No industry relies more on trust-building than financial services. We just won’t open our wallets to companies or people that […]

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5 Savvy Marketing Moves to Fuel Your Company’s Growth in 2024

As a marketing advisor who has worked with hundreds of disruptive (and immensely traditional) companies, I can tell you firsthand that nailing down a strategic growth plan is make-or-break for succeeding in today’s breakneck business landscape.

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Top 5 Strategies for Business Growth in Modern Marketing

Top 5 Strategies for Business Growth in Modern Marketing

Marketing today is both an art and a science. With so many brands and messages out there, making your business stand out is tough. But there are ways to break through the noise.

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Reflections on Transformation: How a Powerful Strategy Defines Successful Brands

In today’s fast-paced world, where information flows continuously and our expectations are higher than ever, merely offering quality products and services at a reasonable price is no longer sufficient.

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The 7 Challenges We Must Overcome in Communication and Branding

In the financial sector, effective communication and building a strong brand are essential. They both contribute to building trust, a key element, as we have mentioned on our report before.

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Lateral thinking – Big part of our job is to frame the right questions

Around our ScaleX Program, from our long experience across different industries, geographies and business cases, we have developed key tactics that allow us to absorb the client’s knowledge and perspective, and leave room for us to explore new ways to think or frame a specific problem.

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Automation is Revolutionizing Financial Marketing

How Automation is Revolutionizing Financial Marketing and Communications

Automated systems should be designed to enhance human interaction rather than replace it.

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Unleashing the Power of AI

If we talk to a CEO or COO today, automation of customer service is music to their ears: you can optimize processes by up to 90%, decrease inquiries, and lower costs.

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Is marketing and branding dead by AI?

Is marketing and branding dead by AI?

The truth is, AI is not going to completely replace our jobs, but it can certainly help us become more efficient. By using the right AI tools, we can automate repetitive tasks, secure new ideas, and boost our creative output.

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