IDB

A WINNING BRAND PLATFORM THAT LEVERAGES ON THE IDB EQUITY TO PROMOTE GROWTH, LOYALTY AND GENERATE VALUE

The new objective was to promote growth, loyalty and generate value of the Credit Union to members and potential members in other countries. Given that IDB-IIC Federal Credit Union name was no longer valid, we were contacted for the challenge.

Scalto milestones

IDB promotional ad
“IT WAS A PLEASURE WORKING WITH YOU THIS YEAR AND WE LOOK FORWARD TO MEETING YOU ON FUTURE PROJECTS. 2019 LEAVES A MARK THAT CLEARLY REPRESENTS US AND IT WAS THANKS TO OUR TEAMWORK”

Humbling experience to make a difference in an emblematic organization, IDB!

IDB promotional book
IDB promotional ad

GROWTH STRATEGY

We analyzed the strategy and evaluated options to connect and expand membership, improve the relationship with members and increase market penetration. The strategy focussed on the "it's all about you" concept.

BRANDING

We created a name IDB GLOBAL and logo that would effectively communicate the changes that were actually taking place: new technological platform, new products and services, and the attention and quality already recognized by the users who have been linked for more than 30 years. We conquered young people without losing traditional customers.

ACTIVATION

We turned a very traditional credit union, close to employees who have been linked to the IDB for more than 30 years, into the ideal choice for young employees and their families. We took the Credit Union from being solely convenient to be truly indispensable.

 

FOLLOW US ON
social media

Scalto's website logo

WANT TO RECEIVE IDEAS
to Scale DIRECTLY IN YOUR INBOX?

TAKE THE next step Just say hello and we will take ir from there