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FBN Miami Hub is the Americas gateway of the Family Business Network (FBN), the world's leading global community of business families, connecting 4,500+ families across 65 countries and 5 continents.
When the FBN Global Summit 2025 was announced in Miami, the Hub had a pivotal opportunity to activate its role as the bridge connecting family enterprises across the Americas. To convert that visibility into lasting community growth, they needed a sharper strategic identity, a compelling content platform, and a targeted activation strategy to engage the right families at the right moment.
Scalto partnered with the FBN Miami Hub on a Strategic Advisory & Marketing Execution program, building the foundation and fueling the activation from the inside out.
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We defined the Hub's unique value proposition and messaging framework within the FBN global network, clarifying its role as the engine of growth for family enterprises across the Americas and establishing a consistent, credible voice across all channels and audiences.
We built and executed the full content and marketing strategy to drive awareness and engagement ahead of the Summit, including thought leadership content, a prospect engagement campaign, and video production in English and Spanish, all designed to attract high-potential business families and move them toward the event.
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We identified and activated a curated pipeline of high-potential business families across LATAM, the U.S., and Canada, giving the Hub a focused, relationship-driven strategy to convert interest into community membership.
The FBN Global Summit 2025 in Miami gathered 600+ business family owners from 50+ countries. Scalto's work helped position the Miami Hub as the strategic engine it was designed to be: not just a connector for a single event, but a year-round home for business families across generations and borders.
