Reservamos

RESERVAMOS BROKE INTO THE MEXICAN MARKET AS THE FIRST BUYER OF PASSENGER TRANSPORTATION IN LATIN AMERICA AND IS PART OF THE ENDEAVOR® MEXICO ENTREPRENEUR NETWORK AS A HIGH IMPACT BUSINESS PROJECT.

Reserbus, a Mexican startup for the purchase of bus tickets online, needed to evolve its business model to be a one-stop-shop when planning a trip. We joined the team to take it to the next destination.

Scalto milestones

RESERVAMOS
RESERVAMOS bus
RESERVAMOS website

ESTRATEGIA DE CRECIMIENTO

We teamed up and analyzed strategic options that transcended the brand from just a bus ticket reservation service to one of the main travel meta-search engines in Mexico, with a proposal in the process of expansion to the USA and strategic alliances with the big names in tourism, AirB&B, and Booking.

CONSULTORÍA DE MARCA

We developed a brand, name and graphic identity platform that reflects their new strategy and allow them to easily pivot. The result was a strong and differentiated brand platform that supports its new business model, managing to target a broader market without losing its essence. A name with a clear reference to the main objective and a very powerful play on words between “Reserva” and “Vamos”. And a fresh and modern visual identity that represents the connection between users and the platform, and the journey when making a trip.

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