RESERVAMOS BROKE INTO THE MEXICAN MARKET AS THE FIRST BUYER OF PASSENGER TRANSPORTATION IN LATIN AMERICA AND IS PART OF THE ENDEAVOR® MEXICO ENTREPRENEUR NETWORK AS A HIGH IMPACT BUSINESS PROJECT.
Reserbus, a Mexican startup for the purchase of bus tickets online, needed to evolve its business model to be a one-stop-shop when planning a trip. We joined the team to take it to the next destination.
We teamed up and analyzed strategic options that transcended the brand from just a bus ticket reservation service to one of the main travel meta-search engines in Mexico, with a proposal in the process of expansion to the USA and strategic alliances with the big names in tourism, AirB&B, and Booking.
We developed a brand, name and graphic identity platform that reflects their new strategy and allow them to easily pivot. The result was a strong and differentiated brand platform that supports its new business model, managing to target a broader market without losing its essence. A name with a clear reference to the main objective and a very powerful play on words between “Reserva” and “Vamos”. And a fresh and modern visual identity that represents the connection between users and the platform, and the journey when making a trip.