A Thankful Brand Is Good For Business
The physiological and physical benefits of expressing gratitude in relation to our personal lives have been studied and proven for some time now. However, gratitude in the workplace and thru your brand and communications is not truly practiced in a widespread sense. Brands and companies that show a strong purpose, and a meaningful connection […]
Your customer journey is more than a cute graph
Think about your purchasing behavior: how many services have you reccomended in the last year? Why did you recommend them? Most probably the experience you had as a client before referring it to a friend not only made you feel well cared for, but you also felt that being a client of that company makes […]
Know How To Connect With Your Stakeholders Effectively.
Every marketing expert historically have told us that the first thing to do to achieve sales is to connect with the right target. However, that audience (humans at the end of the day) is bombarded by thousands of messages in a day. Nowadays, one single person receives between 3,000 and 5,000 advertising messages a day. […]
Know your WHY
We know it sounds cliche, but knowing WHY you are in business makes a huge difference to your bottom line.
5 keys to define and align your team
Talent, especially post-pandemic, continues to be the main challenge for organizations, regardless of their size, around the world. Without aligned talent, scalability and a strong brand will always be an unachivable goal. We all know that a good team can achieve miracles, and a team with poor morale or a toxic culture not only decreases […]
Plan (only) three steps ahead
The planning phase of business strategies is hard, and being realistic when doing so is even harder. At Scalto we work with the 3 steps ahead philosophy. The idea behind it is that we aim to envision the future, but stop short from getting overwhelmed in the process. So in this frame of mind, how […]
5 keys to help you grow your business
To sell your product you must have models that allow you to understand people and connect them with your brand.
La Gestión de Activos y de la que muchos no hablan
Muchas grandes empresas fomentan el “espíritu empresarial”. Sin embargo, la realidad de empezar una empresa de gestión de activos es diferente. En el episodio pasado llamado “From Corporate America to Entrepreneur: What many don’t talk about”, tuve como invitado a una persona que ha sido fundamental en el crecimiento de numerosas empresas: Habib Moudachirou. A […]
¿Cometes estos errores en tu institución financiera?
El marketing está enfocado en ayudar al consumidor al final del día. Suele estar entre el producto, el negocio y las ventas. Para tener éxito en este sector, las empresas son capaces de simplificar la información compleja, ya sea obteniendo puntos de datos esenciales de su organización o comunicando de manera sencilla. En uno de […]
5 claves que te ayudarán a hacer crecer tu negocio
Mucho del discurso que dice nuestra empresa no lo practicamos. Creo que hay un desafío muy grande con eso
