Marketing
Engine Set-Up
IMPLEMENTATION IS THE KEY TO success
Through our methodology, we build the right, custom marketing engine for your business that will let you focus on your core while the right aces are in their places.
WHAT CAN YOUR EXPECT WHEN
ACTIVATING OUR MARKETING ENGINE SET-UP
We will establish a team, process and workflow for your efforts to be successful
A marketing department that generates leads, awareness or conversions
Established workflows that will keep your business running smoothly
By the end of the process your company and your team
will be ready to 'fly solo'
STEP 1: Focus
Determine the customer journey phase focus
DELIVERABLES
- Customer Journey analysis
- Stretegies selection and outline of objectives and activities for each
STEP 5: Feedback
Review performance and changes in priorities every 2 months
DELIVERABLES
- Dashboard analysis
STEP 4: Data
Implement a KPIs dashboard
DELIVERABLES
- Dashboard for each phase
- Dashboard for journey
- Updates roles/responsabilities/automated
STEP 3: Flow & Tools
Design the work calendar, process and workflow, including teach tools
DELIVERABLES
- Current process Analysis
- Process and workflow path - desired
- Tech audit / Tech stack and transition path
- Training session for team
STEP 2: Structure
Design and resources
DELIVERABLES
- Strategies selection and outline of objectives and activities for each
- Team member ID for each activity
- Team roles and responsibilities
- Onboarding/intro to team
- Briefs for each role
- Team and Technology integration
- KPIs supervision
- Adaptable to changes in market/needs
- Recurrent strategic revisions
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