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iLending is a national leader in auto loan refinancing in the United States, helping consumers save an average of $145 per month by securing better rates for those who are often underserved or turned away by the traditional financial system.
Seeing a significant and largely untapped opportunity in the growing U.S. Hispanic market, iLending partnered with Scalto to build the strategic foundation and marketing infrastructure needed to reach this audience in a credible, culturally resonant way.
Scalto ran a full strategy and marketing program to help iLending define its purpose, design its go-to-market approach for the Hispanic market, and build the communications and content needed to convert awareness into clients.
We conducted a strategic diagnostic of iLending's positioning, then defined its Golden Circle, growth options, competitive landscape, and core value proposition. This work gave the team a clear strategic north and a compelling brand story rooted in purpose: creating a virtuous cycle of savings for those underserved by the financial system.
Hispanic Market Strategy
We developed a comprehensive go-to-market strategy for the U.S. Hispanic market, including audience segmentation, stakeholder prioritization, channel strategy, and media recommendations across digital, social, radio, and TV, positioning iLending as the most accessible and human-centered auto refinancing option for Hispanic consumers nationwide.
We designed and activated iLending's ongoing content and communications program, including brand story, content pillars in English and Spanish, editorial calendar, social media, email marketing, webinars, and SEO and digital advertising strategy.
We mapped the complete Hispanic consumer journey from awareness to loyalty, identifying barriers and opportunities at each stage and building the touchpoints, messaging, and sales support tools needed to improve conversion.
iLending emerged with a clear strategic foundation, a purpose-driven brand story, and a full marketing infrastructure designed to unlock the U.S. Hispanic market, one of the largest and fastest-growing segments in American consumer finance.
