3 Castillos
REBRANDING A LEGACY
TRANSFORMING ONE OF THE MOST TRADITIONAL BRANDS IN COLOMBIA, FOREVER LEFT UNTOUCHED
The challenge at hand was to transform one of the most traditional brands in Colombia, a 150+-year-old brand, and to effectively communicate its new offerings. The purpose was to consolidate 3Castillos as a food company, connecting with its consumers, beyond the traditional industrial positioning