3 Castillos
TRANSFORMING ONE OF THE MOST TRADITIONAL BRANDS IN COLOMBIA, FOREVER LEFT UNTOUCHED
The challenge at hand was to transform one of the most traditional brands in Colombia, a 150+-year-old brand, and to effectively communicate its new offerings. The purpose was to consolidate 3Castillos as a food company, connecting with its consumers, beyond the traditional industrial positioning
Scalto milestones
Humbling experience to make a difference in an emblematic organization, IDB!
GROWTH STRATEGY
Our purpose was to bring the most traditional brand in Colombia to effectively communicate its new offer to establish as a food company. In the process, the company's portfolio and its brand architecture were redefined based on current products and identifying and validating the growth pipeline.
BRAND CONSULTING
This high-level process not only involved in transforming the most traditional brand in the country. We created the new identity capitalizing on the equity while demonstrating flexibility and adaptation, gears towards its consolidation.
ACTIVATION
We continue to support the transformation process by managing communications and digital platforms, living the defined strategy in a comprehensive 360 that generates value for key audiences.
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