TAKING BCP GLOBAL TO THE NEXT LEVEL
BCP Global offers Digital Solutions for Financial Institutions in Latin America
One of the key challenges of the process was to create a strategic repositioning to redefine the brand strategy for connection and growth through the creation of marketing materials for the commercial team.
A digital strategy was developed to enable BCP Global to connect and educate audiences through social media. We developed a series of web seminars that helped reach new leads and educate them both in financial concepts as well as the BCP platform, which helped them convert into clients.
For BCP Global, we established a new strategic position, as well as developed a lead generation process that feeds into their CRM for leads conversion. We included the creation of webinars and other lead magnet strategies to attract leads for the sales workflow. We created the marketing materials to support the funnel process.