CREATING A SUBCATEGORY OF PRO-HEALTHY ICE CREAMS IN THE HEART OF NYC
Excited to bring novel ice-cream flavors, natural and vegan, to a demanding market willing to try mindful experiences.
We all love ice cream with good "bive"
A new concept of pro-health ice cream emerged from the strategic insights we developed building upon the initial idea and unique ingredients like amaranth, equinacea, chia, valerian root. The niche we targeted was wellness-based and the newness in SOHO. We are now expanding the strategic focus into new channels.
BIVE came to life with a strong narrative that reflects a holistic lifestyle, targeting an emerging young target that wants to change their lifestyle. We generated the name, tagline, look and feel as well as the right messaging assets to effectively launch the new brand.
We created the portfolio packaging and related pieces, communication guidelines for social networks and the user experience, interface design, and programming of the website. This experience came to life at the shop in SOHO.