BRAND CONSULTING

Carvajal has successfully implemented the brand strategy we generated. We renewed the identity, keeping the trademark "C" an elevating the integration towards a one-company approach. The rebranding has been critical to aligning people across the company’s seven business sectors and 15 geographies to identify with and live the Carvajal brand; returning the equity to the master brand: Carvajal.

ACTIVATION

Following the coporate brand rebranding, we aligned the portfolio of brands engaging in the repositioning efforts of the different business units as well as its commercial brands such as: Grupo Editorial Norma, Carpak, Mepal, earthpact, wau.