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In fintech, scaling fast isn’t enough. For Santiago Maggi, Co-founder and President of BCP Global, real growth in Latin America demands something deeper: cultural understanding, emotional intelligence, and, above all, trust.
With nearly two decades in financial services and innovation, Maggi has built a fintech platform that does not follow the typical path. Instead of going direct-to-consumer, BCP Global empowers financial institutions and advisors across the region to modernize how they deliver digital wealth solutions.
“The rails haven’t changed. What can change is the user experience. That’s what creates the first wave of transformation,” says Maggi.
Scaling Fintech in Latin America Requires a Different Playbook
Latin America is full of potential—but it’s not plug-and-play. The financial culture in the region is shaped by instability and scarcity. In many countries, saving money has traditionally been a luxury, not a habit.
“People in the U.S. have grown up investing. In LATAM, just reaching the end of the month is a win. That mindset doesn't shift overnight,” explains Maggi.
This reality demands that fintech founders rethink product-market fit. It’s not about replicating what works elsewhere. It’s about building from the ground up—with empathy, patience, and cultural specificity.
And the need is massive: according to the Inter-American Development Bank (IDB), over 50% of the Latin American adult population remains underserved by the formal financial sector..
BCP Global’s Approach: Empowering, Not Replacing
Unlike many fintech startups, BCP Global didn’t aim to disrupt advisors—it set out to empower them. The platform focuses on digitizing the investment arm of financial institutions, especially in wealth management, where legacy systems still dominate.
“We never wanted to be B2C. From day one, our focus was B2B in LATAM,” Maggi shares. “The high-net-worth segment has options. We built for everyone else—the underserved with the potential to grow”
BCP’s technology makes it easier for institutions to expand access, streamline operations, and provide transparent investment solutions.
The Real Barrier: Inertia Over Innovation
Even with a superior product, adoption is not guaranteed. “You can have the best solution, but people resist change—especially when it involves their money,” Maggi reflects.
Trust, not tech, is the real challenge. Convincing advisors and clients to migrate to a new system means addressing fears, simplifying complexity, and earning credibility over time.
Leadership Lessons: Know Your Strengths, Let Go of the Rest
Maggi believes founders must be radically honest about where they truly add value. “Just because you started the company doesn’t mean you should lead every function,” he says. “You have to know if you're the goalkeeper or the striker—and be okay with that”.
At BCP Global, that means building a team where each leader owns their domain like a business unit. It also means hiring people smarter than you—and giving them space to lead.
“You don’t scale by doing it all. You scale by building the right structure, standardizing what matters, and letting go of ego,” Maggi adds
The Future of Fintech Is Human
Despite the hype around AI and blockchain, Maggi remains grounded in what actually moves the needle: better experiences.
“The core of wealth management hasn’t changed much. The difference today is how the user interacts with it. The companies that win are the ones that personalize and deliver at the right moment”.
For now, the infrastructure may still be outdated. But that’s no excuse to wait.
“Until the rails change, we focus on earning trust. When change comes, we’ll be ready,” he concludes.
Key Takeaways for Founders Scaling in LATAM
🎧 Listen to the full episode of Ideas to Scale – CEO Edition featuring Santiago Maggi to explore the full conversation on trust, innovation, and growth in Latin America's digital wealth space.
