Is marketing and branding dead by AI?

We have been closely following the evolution of AI, particularly ChatGPT4 and the likes, an we can confidently say that it is a seminal technological change that is going to transform the way we work. Just like how the internet disrupted many industries years ago, AI is now poised to do the same. And it's up to us to embrace this change and make the most of it.

The truth is, AI is not going to completely replace our jobs, but it can certainly help us become more efficient. By using the right AI tools, we can automate repetitive tasks, secure new ideas, and boost our creative output.

The key here is to be aware of the available AI tools and use them to our advantage.

One of the main advantages of AI is its ability to improve efficiency. Recent studies, although its too early to say, estimate that AI can improve productivity by as much as 30%. In our experience, we have seen improvements of up to 50% in our day to day. The key is giving the machine the right prompt and information, toget the right solutions, ideas, and answers in a fraction of the time it would take us to do it manually.

Now, wost people question creativity with AI. We think  AI is not going to replace creativity; it's going to enhance it. We still need to be responsible for the outcome and content we produce, and we need to curate the AI tools we use.

So, what should we do with AI? Our advice is to tap into it and see where it can be implemented in the customer journey. For example, frequently asked questions can be automated using chatbots for specific solutions, within a service based company. By doing so, we can improve our efficiency and free up time to focus on higher-value tasks.

AI is not a threat, its an opportunity to  become more creative and efficient. Let's be curators of the available AI tools and use them to our advantage. With the right approach, AI can help us stay one step up from our customers, clients, and consumers.

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